I don’t know why, but when I first heard about Instinct3 getting into the whole game publishing gig with Sidekick, I imagined someone juggling flaming swords. It’s like, they’re already doing the influencer marketing dance, right? Now they’re stepping into the ring with indie games. Wild, if you ask me.
So, Sidekick’s jumping off with this game called Deadly Days: Roadtrip. Can’t say I’ve played it, but the title? Makes me think of those chaotic high school road trips where the tire pressure light comes on and everyone’s just hoping the gas station’s around the next bend. Anyway, they’re rolling out the red carpet for indie and mid-tier projects, apparently. Makes sense since Mid-tier feels like the funky middle child of gaming — not too flashy, but full of heart.
Now, leading this side quest are Instinct3’s top honchos, Jasmin Oestreicher and Melvin Frank. I mean, Jasmin’s got this vibe of someone who’s spent like a decade roaming the marketing wilderness, coming back with wisdom etched in metaphorical stone tablets. Her whole thing about how experience is great, but you gotta stay fresh, not cling to the “good ol’ days”? Yep, nailed it. The gaming crowd? They sniff out inauthenticity faster than my dog finds a hidden snack.
Melvin, on the other hand, seems like the one who’s been scribbling notes through their past adventures — every misstep, every win. He’s about piecing together these lessons, kinda like building a janky but, somehow, totally functional IKEA desk. Sidekick is that desk, I guess. It’s about giving indie devs a stage, sorta like what happens when you toss a neighborhood garage band the keys to a real recording studio. The plan? Just keep raising the stakes and make the next release the shiniest one yet.
Anyway, that’s my spin on it. Can’t help but wonder what kind of twists these folks will bring to the world of gaming.
