Sensor Tower is making waves in the data industry with its latest move to acquire Video Game Insights. While the financial details remain under wraps, this acquisition is a strategic push for Sensor Tower, traditionally known for its focus on mobile, into the broader realms of PC and console gaming. This expansion comes roughly a year after they absorbed their competitor, Data.ai.
Oliver Yeh, the head of Sensor Tower, shared, “Gaming plays a major role in the digital economy, and with this acquisition, we’re thrilled to broaden our offerings to include valuable insights into games on mobile, PC, Xbox, and PlayStation.”
Video Game Insights has built a solid reputation for providing accurate estimates on sales, pricing, player engagement, and game ratings. Yeh further added, “We’re eager to collaborate with the talented Video Game Insights team to push the boundaries of innovation and ensure our clients receive the most thorough gaming insights available.”