In just a few short days, Microsoft will be celebrating its 50th anniversary—a major milestone for this tech giant from Redmond. This occasion has prompted many of us at Windows Central to take a walk down memory lane, pondering the highs and lows that have punctuated Microsoft’s storied journey.
Of all Microsoft’s ventures, none stands out quite like Xbox. Launched with an exciting announcement at the turn of the century, Xbox has grown into a titan in the gaming world. Today, it thrives with powerful consoles, popular services, and forward-thinking initiatives. Xbox has become a foundational element of Microsoft’s business strategy, and to honor this journey, I’ve picked seven standout moments that, in order, highlight Xbox’s incredible evolution.
Let’s delve into some of Xbox’s iconic milestones—moments that left the gaming industry wide-eyed, delivered fantastic features to fans, and ushered in seismic shifts in the landscape of gaming.
The story begins with the launch of Xbox itself. Back when Microsoft first revealed its plans for a console in 2000, few could predict the spectacle that awaited at the Computer Electronics Show (CES) in January 2001. With Bill Gates on the stage, and Dwayne “The Rock” Johnson—still dazzling as a WWF wrestler—joining him, it was a memorable show. Their lively exchange marked a remarkable beginning, with Johnson famously saying, “The Xbox is everything The Rock is: cutting edge, powerful, exhilarating—and like The Rock, it will be the most electrifying thing coming out this year.”
Though I was only a young child back then and didn’t witness it firsthand, this iconic console reveal holds a special place in my heart as an Xbox enthusiast.
Next, let’s talk about Halo, a game that truly changed the game. The Xbox boasted superior performance capabilities over competitors like the PlayStation 2, but it needed that perfect launch title to capture imaginations—and Bungie’s Halo: Combat Evolved fit the bill. Launched on November 15, 2001, alongside the Xbox, Halo quickly won critical acclaim, making waves as a first-person shooter that redefined the genre. With groundbreaking design choices like its open-ended levels, strategic weapon limits, intuitive control scheme, and impressive AI, it became an instant classic and a cornerstone for the Xbox.
Halo’s legacy continued strong, with subsequent titles like Halo 2, Halo 3, and Halo: Reach fueling the franchise’s success on Xbox 360 and redefining console multiplayer through Xbox Live.
Speaking of Xbox Live, it too remains a pivotal moment in gaming history. Launched a year after Halo’s debut, Xbox Live was Microsoft’s revolutionary effort to bring online gaming to consoles. It wasn’t the first attempt, but it laid the groundwork for the vibrant networks we enjoy today. By unifying players with consistent GamerTags, friends lists, and voice chat, Xbox Live set a new standard for connecting gamers, giving Microsoft a competitive edge that endures with its evolution into the “Xbox network.”
Fast forward to 2015, when Xbox was in dire need of a redemption arc after the lukewarm reception of the Xbox One. The console faced steep competition from Sony’s PlayStation 4, but Xbox struck back with innovative features like Xbox One Backwards Compatibility. Revealed at E3 2015, this game-changing function let players enjoy their favorite Xbox 360 titles on the Xbox One, expanding to include original Xbox classics. This feature stood as a testament to Xbox’s devotion to gamers, contrasting distinctly with its competitors by offering vast backward compatibility.
Perhaps the most transformative moment for Xbox came in 2017 with the introduction of Xbox Game Pass. This service, offering a vast library of games for a modest monthly fee, changed the rules. Over time, with the addition of first-party titles at launch and expansions like Xbox Game Pass Ultimate and PC Game Pass, it solidified its place as a “best deal in gaming,” compelling a broad subscriber base despite occasional questions about its financial model.
A year after Game Pass debuted, Microsoft launched the Xbox Adaptive Controller, demonstrating its dedication to accessibility. By offering a fully customizable controller, Microsoft made gaming more inclusive for players with disabilities, garnering praise and inspiring other companies to follow suit with their own accessible products.
Finally, we can’t overlook the monumental acquisition of Activision Blizzard King in 2023. At $69 billion, this merger empowered Microsoft with rights to blockbuster franchises like Call of Duty and World of Warcraft. While potentially transformative, it also signals a commitment to improving workplace culture at Activision Blizzard after past controversies.
Though it’s early days since the acquisition, the potential impact on Xbox’s future is immense. It’s an exciting time, and I can’t wait to see what’s next on Xbox’s storied journey.
